Shot in Tokyo, Japan: the original concept from the agency was to create a spot that made the launch of Asahi’s first non-alcoholic beer an exciting one. Whilst most other non-alcoholic beers are focused on the more practical approach to 0%, the brief was to capture modern-day Japan, linking it to the premium Asahi brand and the feeling that this is a real, incredible tasting 0% beer. And do it all in 15 seconds. Shot mostly in-camera, all the elements/layers were combined with a forwards tracking camera, creating seamless flow that loops effortlessly to take us through this world of Asahi 0%
